Joi, a company specializing in AI chatbots, has announced its recruitment of 'masturbation consultants' to aid in developing a new feature focused on guided masturbation. The role, which pays $2,000 per month for a four-week wellbeing study, aims to explore the effects of this practice on stress, sleep, and mood. The job posting is open to all genders and requires applicants to fill out a brief survey. This unique initiative has attracted considerable attention, amassing over 16.7 million views on social media. Joi has previously highlighted the growing demand for AI companion apps, noting a 700% increase in usage over three years, driven by rising feelings of loneliness among young men in the U.S. However, the company faces criticism regarding potential implications for adult content creators as AI technology evolves. Despite the controversy, Joi's humorous approach to the job posting has resonated with audiences, indicating strong interest in the intersection of AI and adult content.