Apple has launched a new advertising campaign to promote its Safari browser, focusing on its robust privacy features. The campaign, titled 'Privacy on iPhone,' includes a humorous video that illustrates how data trackers invade users' privacy, likening it to someone peering over your shoulder while you browse. Billboards and digital ads will also be part of this initiative. Key features highlighted include Intelligent Tracking Prevention, which employs on-device machine learning to block trackers without disrupting website functionality, and the Privacy Report, which details blocked trackers. Safari further enhances user privacy by preventing fingerprinting through simplified device configurations, making it challenging for advertisers to track individual users. Additionally, users can manage browser extension permissions to limit data access. Safari's Private Browsing mode offers advanced protections, including Link Tracking Protection and biometric security for private tabs. This campaign continues Apple's trend of emphasizing privacy in its marketing efforts, following several previous ads that address similar themes.