Morrisons has become the first supermarket in the UK to install sanitary bins in men's toilets, addressing the needs of men living with incontinence. This initiative aims to improve accessibility and dignity, following research showing that a third of men avoid grocery shopping due to inadequate facilities. The move aligns with Morrisons' commitment to inclusivity and accessibility.

• 01Research by phs Group revealed that over a third of men with incontinence avoid grocery shopping due to a lack of suitable facilities.
• 02Morrisons has previously introduced stoma-friendly toilets and Sensory Support Boxes for customers with autism.
• 03David Scott, Corporate Affairs Director at Morrisons, emphasized the importance of providing appropriate facilities to boost customer confidence.
• 04Nick Ridgman from Prostate Cancer UK highlighted the stress and shame men face without sanitary bins in public toilets.
• 05Matthew Brabin, CEO of phs Group, praised Morrisons for leading the way in providing male sanitary bins across its stores.

This initiative allows men with incontinence to shop with dignity and confidence, potentially increasing foot traffic in stores.