Morrisons Leads UK Supermarkets with Sanitary Bins in Men's Toilets
Morrisons becomes 'first' UK supermarket to introduce change for all male shoppers

Image: Birmingham Live
Morrisons has become the first supermarket in the UK to install sanitary bins in men's toilets, addressing the needs of men living with incontinence. This initiative aims to improve accessibility and dignity, following research showing that a third of men avoid grocery shopping due to inadequate facilities. The move aligns with Morrisons' commitment to inclusivity and accessibility.
- 01Research by phs Group revealed that over a third of men with incontinence avoid grocery shopping due to a lack of suitable facilities.
- 02Morrisons has previously introduced stoma-friendly toilets and Sensory Support Boxes for customers with autism.
- 03David Scott, Corporate Affairs Director at Morrisons, emphasized the importance of providing appropriate facilities to boost customer confidence.
- 04Nick Ridgman from Prostate Cancer UK highlighted the stress and shame men face without sanitary bins in public toilets.
- 05Matthew Brabin, CEO of phs Group, praised Morrisons for leading the way in providing male sanitary bins across its stores.
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Morrisons has made headlines by becoming the first UK supermarket to install sanitary bins in men's toilets, a significant step towards improving accessibility for men living with incontinence. Research from phs Group indicates that more than one-third of men with incontinence have refrained from grocery shopping due to the absence of suitable facilities in public restrooms. This initiative is part of Morrisons' ongoing commitment to inclusivity, which includes previously introduced stoma-friendly toilets and Sensory Support Boxes designed for customers with autism. David Scott, Corporate Affairs Director at Morrisons, stated that the supermarket is proud to meet The Bog Standard guidelines, aiming to enhance the shopping experience for all customers. Nick Ridgman from Prostate Cancer UK expressed support for the initiative, noting the stress men face when sanitary bins are unavailable. Matthew Brabin, CEO of phs Group, commended Morrisons for leading the charge in providing these essential facilities, advocating for broader industry support to ensure men can participate in everyday activities without discomfort.
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This initiative allows men with incontinence to shop with dignity and confidence, potentially increasing foot traffic in stores.
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