BTS and Oreo Collaborate on Limited Edition Collectible Cookies
The new BTS Oreos are more than cookies. They were designed to become collectibles
Image: Fast Company
BTS has partnered with Oreo to create a limited-edition cookie inspired by Korean street food. The collaboration includes unique flavors and collectible packaging, designed to resonate with fans and celebrate the group's 13th anniversary. Preorders start on June 1, with retail availability from June 8 in over 80 countries.
- 01The new Oreo & BTS Cookies feature a hotteok-inspired creme flavor and the first-ever purple wafers.
- 02BTS played a significant role in the design process, ensuring the product reflects their connection with fans.
- 03The collaboration includes 13 unique cookie embossments, celebrating BTS's 13th anniversary.
- 04Oreo aims to create a fan experience rather than a traditional advertising campaign, encouraging fan engagement.
- 05The cookies will be available in over 80 countries, marking one of Oreo's largest global partnerships.
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BTS has collaborated with Oreo to launch a limited-edition cookie that combines Korean street food flavors with collectible designs. The Oreo & BTS Cookies feature a hotteok-inspired creme flavor and Oreo's first purple wafers, reflecting the group's connection to their fanbase, ARMY. Matt Foley, VP of Oreo, emphasized the genuine relationship between BTS and the brand, noting that the members grew up enjoying Oreos in Korea. The collaboration includes 13 unique cookie embossments, which celebrate BTS's 13th anniversary. Oreo has designed the packaging to evoke the vibrant atmosphere of Korean street markets and aims to create a fan-centric experience rather than a conventional advertising campaign. Fans can preorder the cookies starting June 1, with retail availability beginning June 8, across more than 80 countries.
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The collaboration is expected to engage BTS fans globally, enhancing Oreo's brand presence in the market.
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