As the excitement builds for the football tournament starting June 11, many fans are deterred by the high cost of official kits, with 80% considering the nearly £100 price tag too steep. In response, Asda is offering affordable England and Scotland-inspired shirts priced at just £12 through its George brand. This initiative aims to make it easier for fans to participate in the tournament spirit without breaking the bank. Additionally, Asda has introduced a unique shirt swap program, allowing fans to exchange their tournament shirts for other clothing items if their team exits the competition early. A recent survey highlights that 50% of fans prefer wearing cheaper T-shirts to protect their expensive kits, and 74% find current football shirt prices unaffordable. Despite these concerns, 43% of people still want to wear team colors, emphasizing the importance of feeling part of the occasion, regardless of their football knowledge.