Bernard Matthews Transforms Turkey Dinosaurs to Chicken Amid Shelf Shortages
Bernard Matthews Turkey Dinosaurs 'missing' from shelves as brand confirms change
Manchester Evening News
Image: Manchester Evening News
Fans of Bernard Matthews are noticing the absence of turkey dinosaurs and other products from supermarket shelves. The company has confirmed a shift to chicken-based versions due to consumer preference and concerns over turkey availability amid avian influenza in the UK.
- 01Bernard Matthews is changing turkey products to chicken based on consumer taste tests.
- 02Popular items like turkey dinosaurs, unicorns, and drummers will be reformulated.
- 03The change is partly due to concerns over turkey availability linked to avian influenza.
- 04The company aims to maintain the same shapes and overall look for the new chicken products.
- 05Bernard Matthews has a long history, founded in 1950 and known for its iconic advertisements.
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Bernard Matthews, the iconic food manufacturer known for its turkey products, has confirmed that several items, including turkey dinosaurs, unicorns, and drummers, are missing from supermarket shelves due to significant changes in their product line. Following consumer taste tests, the company found that many customers prefer chicken over turkey. As a result, the Norfolk-based company will transition these popular items to chicken-based versions while keeping their familiar shapes and overall appearance. This decision is also influenced by concerns regarding turkey availability due to avian influenza outbreaks in the UK, which the company believes will enhance sustainability. A spokesperson reassured fans that the beloved dinosaur and unicorn shapes will remain, even as the recipes are updated. Bernard Matthews, established in 1950, has a rich history, with its founder becoming a household name through memorable advertisements. The company was acquired in 2016, securing thousands of jobs.
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This change may affect consumers' purchasing habits and preferences, particularly for families who enjoy these products.
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