Bernard Matthews, the iconic food manufacturer known for its turkey products, has confirmed that several items, including turkey dinosaurs, unicorns, and drummers, are missing from supermarket shelves due to significant changes in their product line. Following consumer taste tests, the company found that many customers prefer chicken over turkey. As a result, the Norfolk-based company will transition these popular items to chicken-based versions while keeping their familiar shapes and overall appearance. This decision is also influenced by concerns regarding turkey availability due to avian influenza outbreaks in the UK, which the company believes will enhance sustainability. A spokesperson reassured fans that the beloved dinosaur and unicorn shapes will remain, even as the recipes are updated. Bernard Matthews, established in 1950, has a rich history, with its founder becoming a household name through memorable advertisements. The company was acquired in 2016, securing thousands of jobs.