WWE's creative landscape in 2026 is under scrutiny despite impressive attendance and profits. The inconsistency of SmackDown's runtime, shifting between two and three hours, disrupts roster stability and character development. Open challenges that once energized the show are now poorly utilized, while prolonged feuds, such as those involving Drew McIntyre and Cody Rhodes, suggest a lack of innovative storytelling. The frequent revisiting of the Bloodline storyline indicates a creative stagnation, as WWE relies on familiar narratives rather than exploring new angles. Furthermore, the reported use of AI to assist in writing storylines raises concerns about the diminishing role of human creativity in wrestling. This reliance on technology over traditional storytelling methods could lead to a product that lacks depth and originality, ultimately signaling a creative bankruptcy for WWE.