Lego 'Project Hail Mary' Set Breaks Record for Highest Flight
A Lego 'Project Hail Mary' set just soared into the stratosphere, breaking the Guinness World Record for highest flight
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A Lego 'Project Hail Mary' spaceship set achieved a new Guinness World Record by reaching an altitude of 114,790 feet (34,988 meters) on March 20, 2023, during a stratospheric balloon launch in Gwynedd County, U.K. The flight promoted the film adaptation of Andy Weir's novel, which grossed $500 million globally shortly after its release.
- 01The Lego set flew to 114,790 feet, setting a world record for the highest altitude launch of a Lego kit.
- 02The launch occurred on March 20, 2023, in Gwynedd County, U.K.
- 03The flight was part of a promotional campaign for the film adaptation of Andy Weir's novel.
- 04The film grossed $500 million internationally shortly after its release.
- 05The Lego set includes 830 pieces and is targeted at adults aged 18 and over.
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On March 20, 2023, a Lego 'Project Hail Mary' spaceship set soared to 114,790 feet (34,988 meters) during a stratospheric balloon launch in Gwynedd County, U.K., breaking the Guinness World Record for the highest altitude flight of a Lego kit. This initiative was part of a marketing strategy for the film adaptation of Andy Weir's best-selling novel, which was released on the same day and has since grossed $500 million internationally. The Lego set features 830 pieces, including minifigures of astronaut Ryland Grace and the alien Rocky, and is marketed towards adults aged 18 and over. Co-directors Phil Lord and Christopher Miller received the Guinness World Records certificate in Las Vegas on April 13, 2023. The film benefited from a publicity boost when NASA astronauts viewed it during their quarantine for the Artemis 2 mission, highlighting its connection to space exploration.
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This record-breaking flight not only promotes the film but also showcases the potential for innovative marketing strategies in the entertainment industry.
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