Ranveer Singh's Strategic Fee Structure Boosts Dhurandhar Franchise Profits
Ranveer Singh Had A 'Smaller Fixed Fee' For Dhurandhar But Made Huge Profits | Here's How

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Ranveer Singh and director Aditya Dhar opted for a smaller upfront fee for the Dhurandhar franchise, sharing profits instead. This risk-sharing model has proven lucrative, especially with the film's OTT release strategy, which includes a significant deal with JioHotstar.
- 01Ranveer Singh and Aditya Dhar chose a risk-sharing model with smaller upfront fees for the Dhurandhar franchise.
- 02The film's production costs nearly doubled compared to initial estimates, leading to a two-part release.
- 03The franchise's OTT release includes a dual strategy, with different versions streaming on Netflix and JioHotstar.
- 04JioHotstar acquired exclusive streaming rights for the Indian version of Dhurandhar 2 for approximately ₹150 crore (roughly $18 million USD).
- 05The Indian audience will receive an extended version of the movie on JioHotstar, enhancing viewer experience.
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The Dhurandhar franchise, featuring Ranveer Singh and directed by Aditya Dhar, has emerged as a major success in Hindi cinema. Rather than demanding high upfront fees, both Singh and Dhar opted for a risk-sharing model, accepting smaller fixed fees in exchange for a share of the profits. Jyoti Deshpande, co-producer under Jio Studios, highlighted that this approach allowed both Singh and Dhar to benefit significantly from the film's success. The production costs for Dhurandhar nearly doubled, resulting in a two-part film that proved lucrative for all involved. Additionally, the franchise's OTT release strategy is noteworthy, featuring a dual release with different versions for international and Indian audiences. The “raw and undekha” version is available on Netflix, while the Indian version will premiere on JioHotstar, which secured the streaming rights for approximately ₹150 crore (roughly $18 million USD). This deal is considered one of the largest for an Indian film in recent years, promising an extended viewing experience for Indian audiences when it launches on June 4.
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The strategic fee structure and OTT release are expected to significantly boost the financial success of the Dhurandhar franchise, impacting the Indian film industry.
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