Amazon Prime Video has launched a new feature called 'Clips', designed to enhance user engagement by allowing viewers to browse short, vertical videos of movies and TV shows. This feature aims to provide a quicker and more interactive way for users to discover content, similar to popular platforms like TikTok and Instagram Reels. Users can scroll through these clips, add titles to their watchlists, or begin watching, renting, or purchasing the featured content directly through the app. Brian Griffin, Director of Global Application Experiences at Prime Video, highlighted that Clips is tailored to both quick browsing and longer viewing decisions. The feature is currently available to select users in the United States on iOS, Android, and Fire tablets, with broader availability expected later this summer. This move aligns with a growing trend in the streaming industry, where platforms are increasingly borrowing ideas from social media to enhance user experience.