Everton Football Club has announced an average increase of £45 in season ticket prices for the 2026-27 campaign, leading to dissatisfaction among fans. Some supporters in the Family Stand could see increases close to £300 due to a reduction in available seating. While prices for under-11s remain unchanged, the overall rise comes amid a global economic landscape marked by rising costs. The Everton Fan Advisory Board has voiced their disappointment, although some fans acknowledge that such increases may have been necessary for the club's ambitions, including a new stadium and improved competitiveness in the transfer market. The club remains focused on increasing both commercial and matchday revenue to work towards financial sustainability, as it continues to operate at a loss. Currently, Everton ranks 12th in average season ticket prices among Premier League clubs.