Alex Hughes, 31, is campaigning for restrictions on alcohol sales through delivery apps following the tragic death of her sister, Zoe Hughes, in Lincoln, England. Zoe, who was 35, reportedly spent between £1,000 and £1,500 a month on alcohol from services such as Deliveroo, Just Eat, and Uber Eats. Her death, ruled accidental by an inquest, was linked to a fall while under the influence of alcohol. Alex highlights that delivery apps made it too easy for Zoe to access alcohol, allowing orders to be placed quickly and conveniently. In light of this, she is advocating for government measures to limit the amount of alcohol that can be ordered within a 24-hour period and to restrict delivery times. Campaigners, including Alcohol Change UK, are calling for a review of existing licensing laws, which they argue are outdated and do not adequately address the risks associated with rapid alcohol delivery. Delivery companies maintain that they comply with legal requirements and have measures in place to prevent sales to intoxicated customers. However, the government acknowledges the concerns and is reviewing how licensing rules apply to these services.