Amazon's six-part miniseries 'Bait,' starring Riz Ahmed, is gearing up for the Emmy Awards with a campaign targeting 21 categories, including outstanding limited or anthology series. The series, which premiered on March 25 after debuting at the Sundance Film Festival, follows Ahmed's character, Shah Latif, a British Pakistani actor grappling with an existential crisis while auditioning for the iconic role of James Bond. 'Bait' has received critical acclaim, currently holding an impressive 95% rating on Rotten Tomatoes. As part of its Emmy push, the show will highlight Ahmed's performance for lead actor and feature Guz Khan and Sheeba Chaddha for supporting roles. The Emmy nomination voting is set for June 11-22, with nominations announced on July 8. Director Bassam Tariq will submit Episode 3, titled 'House or Home,' for both directing and writing categories, showcasing the series' strong creative team.