Ranbir Kapoor, a prominent Bollywood actor, has made a significant investment in Ayodhya by acquiring a 2,134 sq ft land parcel for ₹3.31 crore. This purchase is part of a larger 75-acre plotted development project located along the banks of the Sarayu river. The real estate market in Ayodhya is witnessing a surge in activity, largely fueled by extensive infrastructure development and a rise in tourism following the inauguration of the Ram temple. Kapoor expressed his belief that Ayodhya has chosen him, stating that this land represents an opportunity to create a lasting legacy for his family. The project is set to include a 5-acre luxury vegetarian hotel managed by The Leela. According to Abhinandan Lodha, chairman of the House of Abhinandan Lodha, the developer of the project, Ayodhya is experiencing long-term growth driven by public and private investments exceeding ₹85,000 crore in various sectors, including transportation and urban infrastructure. The city attracted approximately 16 crore visitors in 2024, with projections suggesting this number could rise to 28 crore by 2030.