Advtech has officially rebranded Rosebank College to Rosebank International, a move announced on Thursday that signifies the institution's expanding ambitions beyond South Africa. The new identity is designed to align with its Ghana-based counterpart, Rosebank International University College Ghana, and reflects the institution's goal of becoming a prominent player in Africa's private higher education sector. Geoff Whyte, CEO of Advtech Group, stated that the rebranding better represents the institution's aspirations to become 'Africa’s largest and most respected private university'. The rebranding comes at a time when the institution is experiencing significant enrolment growth, both locally and internationally. Deputy Minister of Higher Education and Training, Mimmy Gondwe, welcomed this development, highlighting the importance of private-sector innovation in improving access to quality university education. Linda Meyer, managing director and president of the institution, noted that Rosebank International aims to foster international academic collaboration and equip graduates to thrive in both African and global contexts. This strategic rebranding positions Rosebank International to play a vital role in the evolving landscape of higher education in Africa.