A viral cooking hack featuring a chef heating a red construction brick to add a smoky flavor to food has raised serious health concerns online. Critics, including social media users and health experts, emphasize that construction bricks can leach toxic heavy metals such as arsenic, cadmium, and lead into food when heated. This practice has been compared to traditional Indian smoking techniques, which utilize food-safe materials like charcoal. However, the dangers of using industrial materials have prompted widespread backlash against influencers promoting such methods for the sake of virality. Users have expressed their disapproval, stating that this trend is not only unsafe but also a potential health risk. Comments on social media highlight the need for better awareness regarding food safety and the importance of using appropriate materials in cooking. The trend serves as a reminder of the potential dangers associated with unconventional cooking methods that prioritize novelty over safety.