During the London Marathon, a participant dressed as Daddy Pig from the children's show Peppa Pig completed the 42.2-kilometre race in 5 hours, 51 minutes, and 53 seconds. His costume not only made him a standout figure among the runners but also drew cheers from spectators along the route. This unique effort was part of a fundraising initiative for the National Deaf Children’s Society, which supports services for the 54,000 children in the UK affected by hearing loss. The run coincided with a storyline in Peppa Pig featuring George, Daddy Pig's son, as partially deaf, thereby raising awareness of the challenges faced by children with hearing impairments. Online reactions praised the runner's effort as impressive and wholesome, highlighting the difficulty of completing a marathon in a full character costume. The character also made appearances at smaller events leading up to the marathon, further promoting the cause.