A regional court in Bremen, Germany, ruled against Mondelēz, the US owner of Milka chocolate, for misleading consumers by reducing the size of its classic Alpine Milk bar from 100g to 90g while maintaining the same packaging. This practice, known as shrinkflation, has become increasingly common as companies attempt to cope with rising costs. Following the change, the price of the Milka bar rose from €1.49 (approximately $1.59 USD) to €1.99 (approximately $2.12 USD). The court determined that Mondelēz should have included a clear notice on the packaging to inform consumers of the size reduction. The ruling is not final, as Mondelēz has one month to appeal. The case reflects a broader trend in the confectionery market, where brands like Quality Street and Toblerone have also faced scrutiny for similar practices. The court's decision emphasizes the need for transparency in product labeling, particularly in light of consumer backlash against shrinkflation.