Dallas Love Field Airport has unveiled a new logo and brand colors after a comprehensive 10-month rebranding effort. The initiative aims to reflect the airport's commitment to efficiency, progression, and modernity as it enhances its infrastructure and customer experience. The new logo incorporates a refined star design, featuring an airplane and contrails, which symbolizes the city of Dallas. The updated color palette of red and blue is intended to convey a warm and welcoming atmosphere while honoring the airport's legacy and future innovations. This rebranding process was informed by insights gathered from over 1,000 community members, ensuring an inclusive approach. The previous logo, in use since 2013, was designed to represent the airport's early runway layout. The launch of the new branding coincides with preparations for the FIFA World Cup 2026, where Dallas is set to host nine matches, the highest number among the 16 host cities across Canada, Mexico, and the United States. The airport's website and signage have already been updated, with further implementation of the new branding planned over the next two years.