Bombay Dyeing & Manufacturing Company experienced an 18% surge in its share price, reaching an intra-day high of ₹133.6 on the Bombay Stock Exchange (BSE), following the announcement of its new ultra-luxury residential project, THREE ICC, located at the Island City Center in Dadar, Mumbai. As of 12:28 PM, shares were trading at ₹130.35, still reflecting a significant increase. The project aims to redefine luxury living in the city, building on the success of previous developments, One ICC and Two ICC. With a projected revenue potential of approximately ₹6,500 crore, THREE ICC will feature a range of residences from 3 to 5 bedrooms, designed to emphasize natural light, spacious layouts, and a balance of privacy and comfort. Jehangir Wadia, vice chairman of Bombay Dyeing, highlighted the company’s commitment to creating developments that offer long-term value and a thoughtfully planned ecosystem for modern homebuyers. The location in Dadar is noted for its connectivity and cultural significance, making it an appealing choice for prospective residents.