Varun Dhawan revealed a unique marketing approach for his film 'Badlapur' during a college event in Delhi, where he enlisted 3500 students to share the film's release date on social media. This tactic significantly increased awareness, demonstrating the power of grassroots marketing in the pre-social media era.

• 01Varun Dhawan engaged 3500 college students to promote 'Badlapur' by asking them to share its release date on social media.
• 02This grassroots marketing strategy effectively doubled the film's visibility, reaching at least 7000 views.
• 03Dhawan also discussed the viral success of the song 'Ghar Kab Aaoge' from his film 'Border 2', which gained traction through memes.
• 04He noted that the meme culture contributed significantly to the film's exposure without any paid promotion.
• 05Dhawan's upcoming film, 'Hai Jawani Toh Ishq Hona Hai', is set to release on June 5.

This grassroots approach to marketing can inspire other filmmakers and marketers to leverage community engagement for promoting films.