The Guwahati Tea Auction Centre (GTAC) has marked a significant achievement in the tea industry by setting new benchmarks for quality tea prices. A premium line of CTC leaf from Deckiajuli Tea Estate was sold for an impressive ₹1,103 per kg, while another line from the same estate fetched ₹973 per kg, showcasing strong buyer confidence in quality offerings. Additionally, tea from Sotai Tea Estate reached a record price of ₹889 per kg. During Sale No. 23, over 65,000 kg of tea was sold at prices exceeding ₹400 per kg, indicating robust appreciation from buyers and sellers alike. The Assam Government's recent announcement of a ₹15 per kg subsidy for orthodox tea manufacturers is expected to further stimulate growth in this segment. As the second-largest auction centre for CTC tea globally, GTAC is positioning itself to increase its share in the orthodox tea market, attracting more export buyers and enhancing its reputation as a global hub for quality tea.