McVitie’s, a well-known biscuit brand in the UK, is set to launch its first savoury biscuits in nearly 200 years. The new product, called Penguin Bites, will be available in three flavours: lightly salted, cheese, and salt and vinegar. These baked snack crackers are designed to appeal to families and children, leveraging the popularity of the existing Penguin brand, which is known for its sweet chocolate-covered biscuits. Priced at £2 for a 125g box, Penguin Bites will be available in major grocery retailers across the UK starting June 8, 2023. This move into savoury snacks is a response to growing consumer demand for more variety in family snacking occasions. Asli Özen Turhan, CMO of Pladis, highlighted the brand's strong understanding of baked snacks, thanks to their successful Jacob’s Mini Cheddars and Crinklys lines. The introduction of savoury options marks an exciting new chapter for McVitie’s, traditionally known for its sweet offerings.