The Golden Globe Awards have officially announced new rules regarding the use of artificial intelligence (AI) in performances, stating that submissions featuring performances substantially generated by AI will not be eligible for awards consideration. This announcement comes in the wake of the digital recreation of actor Val Kilmer in the trailer for the upcoming film As Deep As The Grave. While the Golden Globes allow for the use of AI for technical enhancements, such as de-aging and visual modifications, they emphasize that the underlying performance must remain that of a credited human actor. This decision aligns with similar moves by the Academy of Motion Picture Arts and Sciences, which has ruled that only human performers can be nominated for acting honors at the Academy Awards. The debate surrounding AI's role in entertainment has intensified, particularly following the trailer's release, which featured a digitally recreated Kilmer. The film's creators collaborated with Kilmer's family to ensure authenticity, using his video archives to portray different stages of his life. As AI technology continues to evolve, it remains a contentious issue within Hollywood, especially in light of concerns raised during the 2023 Hollywood strikes about the potential for AI to replace creative professionals.