Titan Company, India's largest jewellery retailer, saw its shares drop by over 11% following the government's decision to raise import duties on gold and silver to 15%. This move has triggered concerns about demand and margins across the jewellery sector. However, analysts are drawing comparisons to the 2013 import duty hikes, which Titan navigated successfully by leveraging strong banking relationships and sourcing strategies. Nomura suggests that while the coins segment might experience a decline in demand, other categories such as wedding jewellery and diamond sales are likely to remain stable. Titan's strategy of focusing on lightweight jewellery may mitigate the impact of rising prices. Goldman Sachs has maintained a 'Buy' rating with a target price of ₹5,400, indicating confidence in Titan's ability to manage the current market conditions. Despite the immediate market reaction, the historical resilience of Titan suggests it may ultimately strengthen its position in the industry.