A recent survey commissioned by FIAT reveals that 40% of drivers view their cars as their 'happy place,' appreciating the freedom and relaxation driving offers. The study, which involved 2,000 participants, found that 42% find motoring relaxing, and 53% value the autonomy it provides. To capture this emotional aspect of driving, FIAT has introduced a new metric called 'Smiles per Hour' (SPH), developed in collaboration with cognitive scientist Duncan Williams. This metric focuses on the joy of driving rather than traditional performance indicators like speed. The research indicates that 81% of UK drivers are unaware of their vehicle's 0-60mph time, highlighting a growing preference for emotional experiences. Factors contributing to a pleasurable driving experience include sunny weather, dry conditions, and listening to favorite music. Notably, 45% of respondents prefer driving alone, and 59% smile most when faced with no traffic. Overall, the findings suggest that driving plays a crucial role in enhancing well-being, with many drivers finding happiness and moments of reflection on the road.