Dua Lipa, the British singer-songwriter, has filed a $15 million lawsuit against Samsung Electronics, alleging that the company used her image on television packaging without her authorization. The complaint, submitted on Friday, states that Samsung began using Lipa's photograph on TV boxes last year. After discovering this, Lipa requested that Samsung cease distribution of the packaging, but the lawsuit claims the company responded dismissively. The complaint emphasizes that Lipa's image was used for a mass marketing campaign without her knowledge or consent, creating the false impression that she endorsed Samsung televisions. The court documents assert that Lipa owns the copyright to the image, which was taken during the 2024 Austin City Limits Festival. The lawsuit includes claims of violating her publicity rights and false endorsement, along with copyright and trademark violations. The incident has sparked considerable discussion on social media, with users expressing varied opinions on the implications of celebrity image rights in marketing.