On Tuesday, the United States officially enforced the Take It Down Act, a law aimed at combating the proliferation of sexual deepfakes and non-consensual intimate imagery online. Signed by President Donald Trump, the law requires tech platforms to remove such content within 48 hours of receiving a valid removal request from victims. The Federal Trade Commission (FTC) emphasized its commitment to monitoring compliance and protecting vulnerable populations, particularly children. However, experts have raised concerns regarding the law's potential shortcomings. Riana Pfefferkorn, a policy fellow at the Stanford Institute for Human-Centered Artificial Intelligence, criticized the law's approach, suggesting it could lead to excessive content removal without sufficient consideration of context, which might inadvertently target consensual content and political speech. The law's implementation follows incidents involving AI tools, such as Elon Musk's Grok, which faced backlash for generating non-consensual imagery. The rise of AI-generated deepfakes has outpaced regulatory efforts, with significant implications for individuals, especially women and minors, who are increasingly becoming victims of harassment and bullying due to such content. As the enforcement begins, the balance between protecting victims and preserving free speech remains a contentious issue.