Iceland Launches 'Benefits Boost' for State Pensioners to Access DWP Support
State pensioners shopping at Iceland handed DWP boost for extra cash

Image: Express
Iceland supermarket has introduced a 'Benefits Boost' service for customers aged 66 and over, enabling them to check and claim additional financial support from the Department for Work and Pensions (DWP). Funded by the Rothesay Foundation, the initiative aims to unlock over £37 million in benefits for eligible pensioners across the UK.
- 01The 'Benefits Boost' service could unlock more than £37 million in additional annual income for pensioners.
- 02Customers using the service have seen an average annual benefits boost of £5,000.
- 03Over 7,500 customers are expected to benefit from this initiative.
- 04The service is funded by a £1.8 million commitment from the Rothesay Foundation.
- 05Only 62% of those entitled to Pension Credit received it last year, with application processes being a significant barrier.
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Iceland supermarket has launched a new initiative called 'Benefits Boost' aimed at assisting state pensioners aged 66 and over in accessing financial support from the Department for Work and Pensions (DWP). This service is designed to help older customers check their eligibility for benefits they may not be claiming, potentially unlocking over £37 million in additional income nationwide. Customers who have utilized the service report an average annual benefits increase of £5,000. With funding from the Rothesay Foundation amounting to £1.8 million, the initiative provides free, confidential support, including assistance with application forms for benefits like Pension Credit. Richard Walker, Executive Chairman of Iceland Foods, emphasized the importance of this service, noting that many older individuals are unaware of the benefits they are entitled to. The Rothesay Foundation's Campaigns Manager, Tallulah Woods, highlighted that the application process is a major barrier for older people, which this service aims to address. The service is accessible via a dedicated phone line where expert advisers offer personalized assistance.
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The initiative aims to significantly improve the financial situation of older pensioners by helping them access benefits they are entitled to.
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