Loewe Celebrates 180 Years of Craftsmanship with Innovative Designs
Loewe Marks 180 Years With an Eye on What’s Next

Image: Elle
Loewe marks its 180th anniversary with the launch of the Amazona 180 bag and a new capsule collection. The brand blends heritage craftsmanship with contemporary design, showcasing its evolution since its founding in 1846.
- 01The Amazona 180 bag is modeled after a 1975 design, featuring a modern top-handle strap and slouchy silhouette.
- 02A capsule collection launching June 3 includes bags and ready-to-wear items adorned with lion motifs and artisanal details.
- 03Loewe, founded in 1846, is the second-oldest luxury house, known for its leather craftsmanship and innovative designs.
- 04The brand's recent success is attributed to Jonathan Anderson's 11-year leadership, enhancing its global presence.
- 05Loewe continues to merge fashion with art and design, maintaining a strong connection to its artisanal roots.
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Loewe commemorates its 180th anniversary with a spring/summer 2026 show featuring the Amazona 180 bag, inspired by a 1975 design but modernized for contemporary use. This new carryall showcases a singular top-handle strap and a relaxed silhouette, reflecting the brand's commitment to innovative design. In addition, a new campaign highlights various celebrities, including Julia Garner and Gisele, all adorned in Loewe's latest creations. A capsule collection set to launch on June 3 will feature bags and ready-to-wear items embellished with lion motifs, a nod to the brand's name, and intricate artisanal details. Founded in 1846, Loewe stands as the second-oldest luxury house, renowned for its leather craftsmanship. The brand has evolved significantly, especially under Jonathan Anderson's leadership, bridging the gap between fashion and art. Loewe's ability to fuse its rich heritage with modern creativity continues to define its unique position in the luxury market.
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