Humann, a cardiovascular health company based in Austin, Texas, has been awarded Best Branded Content at the 8th Annual Hashtag Sports Awards for its partnership with Texas Athletics and Learfield. This accolade acknowledges a multimedia campaign that emphasizes the shared mission of enhancing blood flow for optimal performance and wellness. The campaign, which began in August 2025, showcased Humann as the Official Cardiovascular Supplement of Texas Athletics, connecting the company’s scientific roots to a prominent college athletics program. It included an original documentary, a dedicated microsite, and social media content featuring 24 student-athletes from various sports. A notable activation during American Heart Month transformed the Moody Center into an immersive experience, illustrating cardiovascular health through engaging visuals and branding. The campaign successfully reached millions, generating over 373 million impressions. Joel Kocher, CEO of Humann, expressed pride in the collaboration, highlighting the impact of combining scientific innovation with athletic excellence. This recognition cements Humann's role in sports storytelling and performance science.