In the first quarter of 2026, the Apple iPhone 17 emerged as the best-selling smartphone globally, representing 6% of all smartphones sold. Its Pro variants, the iPhone 17 Pro Max and iPhone 17 Pro, followed closely in the rankings. The iPhone 17's success can be attributed to enhancements such as increased base storage, improved camera resolution, and a higher display refresh rate, which have made it more appealing compared to its predecessor. This model registered significant year-over-year growth in major markets, including double-digit increases in China and the US, and a remarkable threefold increase in South Korea. On the Android side, the Samsung Galaxy A07 4G topped the charts, particularly in emerging markets like the Middle East, Africa, and Latin America. Despite its 4G capabilities, it has gained traction due to its promise of six major OS updates. Other notable mentions include the Galaxy A56 and A36, which ranked 7th and 8th, respectively. The absence of the Galaxy S26 Ultra from the top ten was noted, as it narrowly missed the rankings after its late launch in March 2026. Additionally, Xiaomi's Redmi A5, an affordable Android Go phone, made an appearance in the Top 10, highlighting the trend towards budget-friendly devices in emerging markets.