Lieutenant Governor Manoj Sinha's anti-drug campaign in Jammu and Kashmir aims to combat the region's growing substance abuse crisis, which affects an estimated 13.5 lakh individuals. Launched on April 11, the initiative has evolved into a mass movement, with participation from nearly 60 lakh people. Sinha has linked drug trafficking to terrorism, asserting that neighboring Pakistan is responsible for pushing drugs into the region. The campaign has seen significant grassroots involvement, with local leaders and citizens actively identifying drug hotspots. Enforcement efforts have intensified, resulting in 481 FIRs filed and 518 smugglers jailed within the first 21 days. The initiative has also bridged political and religious divides, receiving support from various political figures and a fatwa from the Grand Mufti declaring assets acquired through drug money as haram. The campaign includes a structured 100-day plan focusing on different regions and aspects of drug trafficking, with a final evaluation scheduled in July.