Dinshaw's ice cream recently launched an advertisement featuring Vinod Kambli, a former Indian cricketer, marking his first public appearance since a health scare last year. The campaign aimed to celebrate Kambli's resilience and was set against a nostalgic cricket backdrop, emphasizing the idea that those who have received 'a little less' in life deserve 'a little more,' symbolized by an oversized chocolate tip on an ice cream cone. However, the ad received significant backlash on social media, with many viewers feeling it trivialized Kambli's complex life story, which includes personal and professional setbacks. Critics argued that the ad leaned more on sympathy than empathy, turning a deeply human narrative into a marketing metaphor. Despite the criticism, Gunjan Gaba, a creative lead for the campaign, stated that the response was overwhelmingly positive, with over 95% of viewers appreciating the message. This incident highlights the challenges brands face when incorporating real-life stories, particularly those of public figures with emotionally charged narratives.