Tom Brady has launched a new coconut water product called 'Good Nut' in partnership with the food delivery service Gopuff. While promoting the drink through an Instagram video, Brady humorously avoided mentioning its name, which serves as a playful double entendre. 'Good Nut' is made from coconuts sourced from Vietnam and is available in three flavors: original, sparkling, and chocolate, retailing at $3.29 per can. The coconut water market is projected to grow significantly, reaching $11 billion by 2030. This new product marks Brady's second collaboration with Gopuff, following their successful launch of GOAT gummies, a line of vegan snacks. Since retiring from the NFL in 2023, Brady has expanded his business interests, including his role as co-owner of NOBULL, which offers athletic apparel and wellness products. Additionally, he serves as Fox Sports' lead NFL analyst under a 10-year contract reportedly worth $375 million.