India's water purifier market is evolving beyond appliance sales, with the service sector projected to reach ₹9,000 crore by FY30. Companies like Eureka Forbes are focusing on maintenance contracts and filter replacements, addressing consumer concerns about high costs while expanding their service networks.

• 01The water purifier service market is expected to grow to ₹9,000 crore by FY30, closely following the product market's projected ₹10,000 crore.
• 02Eureka Forbes has over 8,000 technicians servicing 19,500 PIN codes, leveraging its extensive network as a competitive advantage.
• 03To combat consumer fatigue over maintenance costs, Eureka Forbes introduced long-life filters that extend replacement cycles from one year to two.
• 04The company's strategy includes expanding into Tier-2 and Tier-3 towns and diversifying into other household appliances like air purifiers and robotic vacuum cleaners.
• 05The overall market is growing at a compound annual growth rate (CAGR) of 11% to 12%, driven by increasing urbanization and concerns about water quality.

The growth of the water purifier service market will enhance job opportunities for technicians and improve consumer access to maintenance services.