Shah Rukh Khan Becomes Visa's Brand Ambassador for New Campaign in India
Visa appoints Shah Rukh Khan as brand ambassador for India campaign
Image: Business Standard
Visa has launched a new campaign in India titled 'Infinitely More,' featuring actor Shah Rukh Khan as its brand ambassador. The campaign emphasizes a shift from ownership to experiences, catering to the modern affluent Indian consumer.
- 01The campaign is named 'Infinitely More' and aims to reflect changing consumer aspirations.
- 02Shah Rukh Khan is described as iconic, aspirational, and trusted, aligning with Visa's brand values.
- 03The initiative highlights a shift towards experience-driven consumption among affluent Indians.
- 04Gaurav Ramdev, Visa's Head of Marketing for India & South Asia, commented on the campaign's focus on global and discerning consumers.
- 05The campaign aims to resonate with how consumers engage with the world.
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Visa, a global payment network, has introduced a new campaign in India called 'Infinitely More,' featuring renowned actor Shah Rukh Khan as its brand ambassador. This initiative marks a significant shift in consumer focus from ownership to experiences, reflecting the evolving mindset of affluent Indian consumers. According to Visa, the modern Indian consumer is increasingly global, discerning, and experience-oriented. Gaurav Ramdev, Visa's Head of Marketing for India & South Asia, stated that Shah Rukh Khan embodies these qualities, making him a perfect representative for the brand. The campaign aims to resonate with consumers' aspirations and lifestyle choices.
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The campaign aims to influence consumer behavior and perceptions of payment experiences in India.
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