Madhya Pradesh Metro Introduces Unique Celebration Initiative Amid Low Ridership
MP Metro offers birthday bashes, pre-wedding shoots on trains as ridership lags
News 18
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The Madhya Pradesh Metro Rail Corporation Limited (MPMRCL) has launched the 'Celebrations on Wheels' initiative, allowing birthday parties and pre-wedding shoots on trains in Indore and Bhopal. This effort aims to boost ridership and integrate Metro services into the daily lives of residents.
- 01The 'Celebrations on Wheels' initiative allows social events on Metro trains.
- 02Fees are set at ₹5,000 per hour for stationary and ₹7,000 for mobile coaches.
- 03A maximum of 50 people can participate in events, with a refundable security deposit required.
- 04The initiative aims to enhance community engagement with the Metro services.
- 05MPMRCL hopes to increase ridership through this creative approach.
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The Madhya Pradesh Metro Rail Corporation Limited (MPMRCL) has introduced a new initiative called 'Celebrations on Wheels' in response to lower-than-expected ridership in Indore and Bhopal. This program allows residents to host birthday parties, pre-wedding shoots, and other socio-cultural events on Metro trains and at station premises. MPMRCL Managing Director S Krishna Chaitanya emphasized that the initiative reflects the vibrant culture and evolving lifestyles of the citizens. The fees for using the facility are set at ₹5,000 per hour for stationary coaches and ₹7,000 for mobile coaches. Each event can accommodate up to 50 participants, with a refundable security deposit of ₹20,000 required for each coach booked. This initiative aims to make the Metro an integral part of daily life and encourage more people to utilize the service.
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This initiative could significantly increase community engagement with the Metro system and may lead to higher ridership as residents incorporate Metro services into their social lives.
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