In response to Prime Minister Narendra Modi's call for austerity measures to address economic concerns related to the Gulf war, panic buying of bridal jewellery has surged across India. Jewellers report a 15%-20% increase in sales over the past two days, as consumers rush to buy gold before potential hikes in import duties and the Goods and Services Tax (GST). The wedding season, which begins in June and lasts until mid-August, has intensified this buying frenzy. Rajesh Rokde, chairman of the All India Gem & Jewellery Domestic Council, highlighted that daily sales for large jewellery chains can reach approximately ₹25 lakh (roughly $30,000 USD) per store, while mid-sized jewellers see around ₹15 lakh to ₹18 lakh (roughly $18,000 to $22,000 USD). The Council is seeking a meeting with the Prime Minister's Office to discuss long-term solutions to reduce reliance on gold imports by promoting the use of idle household gold. The buying trend has extended beyond immediate wedding needs, with many consumers advancing purchases for later in the year due to fears of future restrictions. In Mumbai's Zaveri Bazaar, a major jewellery hub, traders have noted a 20% increase in sales, reflecting widespread consumer anxiety about potential government actions.