A growing trend in India shows an increasing preference for health insurance policies valued at ₹1 crore (approximately $120,000 USD) and above, as rising medical expenses and tax incentives drive consumer choices. Insurers like Star Health and Allied Insurance report that such policies now constitute about 25% of new business, marking an 8% increase from the previous year. The premium for a ₹1 crore policy typically ranges from ₹18,000 to ₹25,000 for a 35-year-old male without serious health issues. Similarly, Niva Bupa Health Insurance has experienced a surge in high-value policies, with over 20% of new business coming from this segment, up from just 5%. The narrowing premium gap between ₹50 lakh and ₹1 crore policies has made higher coverage more appealing, as customers are increasingly willing to invest in greater financial protection against medical costs. Insurers are also noting a trend of upselling, where clients are opting for additional benefits, enhancing overall portfolio yields by 3-4%.