India's electric scooter market is experiencing a significant transformation as adoption spreads from major metropolitan areas to smaller cities and rural regions. This shift marks the entry of electric mobility into its mass-market phase, driven by factors such as rising fuel prices and increasing consumer confidence in electric vehicles (EVs). Industry leaders, including Ravneet S Phokela of Ather Energy, report a surge in demand, particularly in tier-2 to tier-4 cities. Established two-wheeler manufacturers like TVS Motor and Bajaj Auto are gaining traction as consumers view e-scooters as viable alternatives to traditional vehicles. The changing dynamics indicate that the market is increasingly influenced by mainstream consumers rather than just technology enthusiasts. As electric scooters become part of the broader scooter market, the capabilities of established manufacturers in distribution, service, and brand trust are becoming crucial for success. Industry experts suggest that while the first phase of electric scooter adoption focused on technology, the future will depend more on reach and infrastructure.