Pubs in Birmingham are sounding the alarm over high VAT rates, urging the UK government to reduce the current 20% tax to 10%. They argue that this excessive tax is 'cutting the oxygen off' for their businesses, especially as supermarkets are exempt from VAT on food, allowing them to sell alcohol at lower prices. The Station pub in Kings Heath expressed that the hospitality sector is facing a 'heartbreaking' crisis, with many establishments struggling to survive amidst rising costs, including business rates and energy expenses. On social media, they called for support, stating that high VAT rates are unsustainable and detrimental to job creation. Similarly, The Dark Horse pub in Moseley echoed these sentiments, highlighting that the UK has one of the highest VAT rates in Europe. They are advocating for a reduction to 10%, which aligns with rates in other European countries, to help sustain local businesses and communities. The message is clear: a lower VAT rate could lead to more jobs and a vibrant hospitality sector.