In 2025, Aviva reported a staggering £233 million in fraudulent insurance claims, the highest amount recorded by the insurer. This year also marked the first time Aviva included fraud figures from its newly acquired Direct Line brands, which it purchased in July 2025. The majority of detected fraud cases, over 70%, were related to motor insurance, with fraudsters shifting from staged collisions to exaggerated claims involving vehicle damage and repair costs. Aviva noted a concerning trend of fraudsters utilizing AI-generated images and altered documents to fabricate accident scenes and support inflated claims. Additionally, the insurer reported a rise in ghost broking scams, particularly targeting younger drivers through social media platforms. Pete Ward, Aviva's head of claims counter fraud, stated that combating fraud is essential to prevent honest customers from bearing the financial burden caused by dishonest practices. Aviva continues to invest in advanced analytics and AI tools to enhance its fraud detection capabilities, ensuring that suspect claims are identified and addressed promptly, thereby protecting its customer base from the repercussions of fraud.