India's beverage industry is facing a critical supply crisis as geopolitical tensions in West Asia have led to soaring energy prices and disrupted the supply of essential packaging materials. Since February, this situation has coincided with increased demand due to the summer season, resulting in a significant supply-demand mismatch. Companies like Great Galleon Ventures have reported a surge in demand for aluminum cans and glass bottles, while supply has lagged. The glass industry, represented by Hindusthan National Glass & Industries Ltd (HNGIL), has seen energy costs rise by 35-40%, severely impacting production capacity. Packaging costs have increased by 30-40%, with glass bottles up 12-15% and aluminum cans rising at least 8%. As a result, beverage firms are adjusting their production strategies, prioritizing stock based on packaging availability. Retailers are experiencing shortages of popular beverages, prompting some companies to reduce package sizes to manage supply constraints. The industry is also advocating for regulatory support to allow price adjustments for liquor and wine products to offset these rising costs.