Sitophilia, or food play, is becoming increasingly popular in the UK, with 34% of people expressing interest in using food items to enhance their intimate experiences. This trend gained traction after musician Bad Bunny posted a seductive video of himself licking chocolate off his fingers at a restaurant in Colombia, known for its unique dining experience. According to sexual therapist Courtney Boyer, food play is an accessible and playful way to spice up relationships, as it requires no special equipment and can feel less intimidating than other forms of kink. Sales data from online supermarket Ocado reveals a dramatic increase in the popularity of lickable foods, with honey sales up 509% and whipped cream up 24%. Other items like ridge cucumbers and coconut oil have also seen significant sales boosts. Food has long been associated with eroticism, dating back to ancient cultures that intertwined feasting and sexuality. However, safety is paramount; experts advise against introducing sugary foods into the vagina due to potential health risks. For those interested in trying food play, experts recommend starting simply, with body-safe options and clear communication about boundaries and clean-up expectations.