Sean Strickland, a middleweight contender in the UFC, voiced strong criticism against major corporations during a media scrum ahead of his title fight against Khamzat Chimaev at UFC 328. He specifically targeted Nike, stating, "F*ck Nike!" in reference to the company's labor practices involving children. Strickland emphasized his unwillingness to change his outspoken views for financial endorsements, asserting that he does not need the money from large corporations. His remarks highlight a consistent theme of his anti-establishment identity, which has garnered both criticism and a loyal following among fans. Additionally, fellow fighter Dricus du Plessis weighed in on the upcoming fight, suggesting that Strickland may have a physical advantage over Chimaev, particularly in his ability to recover from takedowns. The buildup to this title fight is marked by Strickland's unfiltered approach, further polarizing opinions within the MMA community.