Newly unsealed court documents in California's antitrust lawsuit against Amazon reveal allegations of systematic price manipulation. California's attorney general, Rob Bonta, claims Amazon coerced major brands like Levi's and Hanes to pressure rival retailers into raising their prices, which he argues amounts to price fixing. The lawsuit, initiated in 2022, contends that Amazon retaliated against sellers who offered lower prices on competing platforms, such as Walmart and Target. Internal emails show Amazon employees notifying brands about price discrepancies, leading to those brands requesting price increases from retailers. For instance, Levi's agreed to raise the price of its khakis after Amazon flagged Walmart's lower listing. Amazon's spokesperson dismissed the claims, asserting the company is known for low prices. The case is significant due to Amazon's dominance in e-commerce, with the trial set for 2027 in San Francisco Superior Court. This lawsuit is part of a broader regulatory scrutiny Amazon faces, including a separate lawsuit from the Federal Trade Commission and other states regarding alleged monopolistic practices.