Varun Dhawan's Innovative Marketing Tactics for Film Promotions
Varun Dhawan reveals how he once got 3500 students to promote his film: ‘Requested everyone to record me’
Hindustan Times
Image: Hindustan Times
Actor Varun Dhawan shared his creative marketing strategies at WWP Media’s BREW 2026, revealing how he engaged 3,500 college students to promote his 2015 film 'Badlapur' on social media. He also discussed the viral success of his song 'Ghar Kab Aaoge' from 'Border 2', which gained traction through memes.
- 01Varun Dhawan engaged 3,500 college students to promote 'Badlapur'.
- 02His strategy involved asking students to record and share the film's release date on social media.
- 03The promotion led to a significant increase in views for the film.
- 04He highlighted the viral success of a meme associated with the song 'Ghar Kab Aaoge' from 'Border 2'.
- 05Dhawan's upcoming film is 'Hai Jawani Toh Ishq Hona Hai', directed by his father.
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At WWP Media’s BREW 2026, Varun Dhawan discussed his innovative marketing strategies that helped promote his films effectively. He recalled how, before social media marketing became mainstream, he engaged 3,500 college students to promote his 2015 film Badlapur. By requesting these students to record him announcing the film's release date and share it on social media, he managed to double the visibility, reaching at least 7,000 views. Additionally, he shared insights about the viral success of the song 'Ghar Kab Aaoge' from his recent film Border 2, which gained popularity through memes without any paid promotion. The film was a box office success, grossing over ₹450 crore (approximately $54 million USD) worldwide. Varun's next project is Hai Jawani Toh Ishq Hona Hai, directed by his father, David Dhawan, and set to release on June 5.
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