At WWP Media’s BREW 2026, Varun Dhawan discussed his innovative marketing strategies that helped promote his films effectively. He recalled how, before social media marketing became mainstream, he engaged 3,500 college students to promote his 2015 film Badlapur. By requesting these students to record him announcing the film's release date and share it on social media, he managed to double the visibility, reaching at least 7,000 views. Additionally, he shared insights about the viral success of the song 'Ghar Kab Aaoge' from his recent film Border 2, which gained popularity through memes without any paid promotion. The film was a box office success, grossing over ₹450 crore (approximately $54 million USD) worldwide. Varun's next project is Hai Jawani Toh Ishq Hona Hai, directed by his father, David Dhawan, and set to release on June 5.