Spotify is launching a new initiative that allows top fans of artists to reserve tickets for their upcoming shows, aiming to enhance user engagement on the platform. The company will identify these superfans based on various activity signals, including streaming and sharing, although it has not specified exact criteria. Fans aged 18 and older in the U.S. will receive emails and in-app notifications to purchase up to two tickets during a designated buying window of about a day. Spotify emphasizes that not all fans will receive offers due to limited ticket availability, which is intended to ensure that more tickets go directly to genuine fans rather than scalpers. Starting this summer, the ticket reservation program will roll out for select artists and is expected to expand to cover tours of varying sizes. This follows Spotify's previous experimentation with direct ticket sales in 2022, which led to a shift towards a partnership model. The platform has facilitated over $1.5 billion in ticket sales for artists, highlighting its significant impact in the live event sector.