Scott Coker, known for his previous roles in Bellator and Strikeforce, is re-entering the MMA arena with the launch of the 'Global League', backed by $60 million in investments. This new promotion aims to provide an alternative to the UFC, particularly after the recent success of Ronda Rousey's comeback fight on Netflix, which attracted 17 million viewers. Coker's pitch to potential UFC champions includes promises of respect and a supportive environment, emphasizing his experience as a martial artist and a promoter. He believes that his established reputation will resonate with fighters, many of whom have previously expressed appreciation for his treatment. The Global League will feature tournaments and a unique 'super fights division', setting it apart from the Professional Fighters League (PFL). Coker's goal is to create a space where fighters feel valued and can thrive.